Democratization of Content

‘Content’ is entertainment, and has been in existence even prior to recorded history. However, has democratization of content preceded the records? Or is it a new perception rising with fast changing times and the technologically advanced world?

To give more clarity to the above contemplations, and looking at recent times, consumers select the best show among radio channels and even choose a favorite radio channel to listen to until a new/exciting channel steals the consumers’ attention. The ‘show’ being the content and the ‘radio channel’ representing the host or content provider, it is evident that content has been in existence even long before the internet spawned, which is now the main source of entertainment for a larger part of the masses around the world.

No doubt the question arises as to whether democratization of content is about the ‘content’ or the ‘consumer’… It should be self-explanatory looking at the radio show example. To elaborate, it is the freedom and right of the consumer to determine what he/she wants and from whom to consume. Going back to the very first question of this blog, indeed freedom of the people choosing entertainment and its source dates back to the olden days and content (or entertainment) has only evolved to be easily available from the comforts of one’s mobile phone today. So, that makes the consumer ’king’, making the content providers having to constantly offer exciting, value-added offerings to gain competitive edge and win over consumers as well as keep them loyal to the service.

Staying ahead of times with a ‘consumer first’ attitude and at the same time opening added revenue streams to telco operators and content providers, hSenid Mobile, the next generation thought leader in mobile applications, ventures to launch mChoiceTM Soltura. This is a portal bringing democratization of content, where myriad content providers can deploy applications offering simple SMS-based applications to more interesting applications based on MMS, for instance. The portal provides extremely user-friendly application creation wizards, allowing anyone and everyone to be a content provider with no bounds on requiring programming knowledge. Hence, a vast range of applications are available to the consumer and the consumer has the liberty to choose the best fit application considering personal preferences and circumstances. For instance, consumer’s choice may depend on price, ease of use, popularity (number of registered users) and features, giving content providers fierce competition when marketing similar solutions.

Not only Soltura but hSenid Mobile’s open source application store – mChoiceTM Vishma too, is to be filled with exciting democratized content to be downloaded to mobile phones as per consumer choice.

With the concept of content democratization at the forefront of Soltura and Vishma, both innovations together will create a whole new revolution among content providers competing to attract the attention of potential customers to opt for their products.